Microsoft Advertising's new UK Retail Econometric modelling study explores revenue return on investment delivered by different media types. Online is the second most efficient medium, returning £3.44 in revenue for every £1 invested online. This is more efficient than TV, with an ROI of £2.15
Available through the Microsoft Advertiser Suite Media Console, Engagement Mapping is a bespoke technique for tracking brand engagement online that records all of the online media touchpoints leading to a conversion.
Integrated marketing has a crucial role to play in reaching some of the most important and responsive online audiences, a new report from the European Interactive Advertising Association (EIAA) shows.
In its most detailed study of online advertising growth yet, the IAB Europe has predicted that the industry will post a strong increase in spend next year, having suffered a brief slowdown in online advertising growth as a result of the global downturn.
Online film advertising should play a growing role in the marketing of movie releases according to a groundbreaking new study by Microsoft Advertising and 20th Century Fox.
An exclusive study of the in-game advertising audience debunks many of the outdated myths concerning geeky, introspective gamers. Instead, the findings reveal an audience that is highly sociable, determinedly influential, and which has a strong appetite for premium brands.
Microsoft Advertising in February 2008 together with an array of marketers connected to the film industry - 20th Century Fox, Universal Pictures, BSkyB and Odeon amongst others - discussed the extent of how the internet has impacted upon the film marketing and distribution process. The discussion also had the objective of ensuring the UK film marketing industry remains at the forefront of digital creativity and excellence.
Indulgence, exclusivity, status and quality are the cornerstones of luxury brand relationships. New research shows that all can be strengthened dramatically through online advertising.
‘The Open Road’ brings understanding of the car purchase process – and the role of digital media within it – right up to date and identifies new digital media opportunities for automotive marketing.
Email remains one of the most widely used activities on the internet. This study provides a snapshot on how people are using email, whether their usage has changed over the past few years and how it sits at the centre of their social network.
