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With Microsoft pay-per-click advertising, the amount you spend on your campaign is based on two factors:
- Your monthly search campaign budget
- Your maximum bid
Microsoft pay-per-click advertising is based on a pay-per-click (PPC) cost model. You determine your base bid, which is the maximum amount you’re willing to pay when someone clicks on your ad. You’ll never be charged more than your base bid and you might even pay less. With PPC advertising, one cent more than the next highest bid guarantees your ad is displayed.
By establishing your own monthly budget, you control your advertising spend. You also have the flexibility to manage separate monthly budgets for individual campaigns. Learn more about budgeting and bidding with Microsoft adCenter.
The adCenter QuickLaunch program provides you with your own dedicated search advertising expert—free of charge. Search experts can assist you with planning, creating, analyzing and optimizing your search advertising campaign.
Get free support from a pay-per-click advertising expert.
Pay a one-time fee to create your Microsoft adCenter account and start using all the programs, tools and services that Microsoft search advertising has to offer.
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