The DRIVEpm network connects performance-seeking advertisers with the internet’s most valuable opportunities through a global network of over 250 premium publishers. It delivers precision targeting and broad reach at exceptional value, with flexible bidding to help meet business objectives, 24/7 reporting and creative management, and automated creative optimisation for online advertising solutions.

DRIVEpm allows advertisers to extend the reach of their campaigns beyond the Microsoft network of content channels, whilst retaining the insight, technology and control that characterises Microsoft’s online advertising solutions. Advertisers can choose between deal structures based around cost per thousand, cost per click, cost per acquisition, or hybrid combinations, with ads delivered where they are most competitive and steady management of budgets over the lifespan of campaigns. Clear reporting formats are designed to enable simple decision-making by advertisers throughout the course of campaigns.

Key programme characteristics:

Extend your reach with Microsoft Direct Response