The industry’s most influential figures come together to discuss creative advertising techniques for the age of digital marketing, with contributions from BBDO Worldwide’s President and CEO, Andrew Robertson, GE’s Global Executive Director for Advertising and Branding, Judy Hu, and Glue’s Chief Executive Mark Cridge among many others.
Can you define creativity? Making new connections, finding new solutions, big ideas, or just life changing ones: those are just some of the suggestions put forward by our panel of creative advertising experts.
Truths that can’t be denied, moments that are perfectly captured, or brands that make people feel better about themselves. When it comes to creative success in digital marketing, it seems nothing beats listening to consumers.
Our experts discuss why relevance is all that matters, why advertisers shouldn’t yearn for a return to the simple life, and whether common experiences are more meaningful in a world of internet marketing solutions.
How to make the most of the unique marriage between media owners and advertisers? Our experts call for a more experiments, more creative advertising techniques, greater understanding, and a more collaborative approach to engaging consumers through digital marketing.
What are the keys to targeting an audience and building genuinely powerful creative advertising solutions? Are consumers more intolerant of irrelevant messages? And how can reach be balanced with the need to avoid waste?
When advertising becomes communication and messages need invitations: our experts look to a digital marketing future where ideas are still vital to genuinely creative advertising techniques, and technology for technology’s sake won’t work.
Should advertisers worry about losing control of their message? Or is the biggest danger in resisting consumers’ power over brands? Our experts discuss whether user-generated content is fantastic, terrible or downright dangerous.
