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Batman gets under MSN Movies’ skin
The Dark Knight becomes the latest screen hero to unleash the power of the video-skin format in a Warner Brothers marketing solution that pulls no punches. Visitors to the UK’s MSN Movies site encounter towering rectangle ads depicting Batman and his nemesis The Joker, framed by a spectacular, expandable video trailer for the Dark Knight film. Powered by Eyeblaster.
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Extra acceleration for BMW’s digital marketing
Visitors to the MSN Homepage in Korea find themselves swept along by BMW’s spectacular ‘Sheer Driving Pleasure’ campaign. Clicking on the corner of a rectangle ad summons an animated BMW, which blows away the homepage text in its slipstream.
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Virgin’s flutter pays off on MSN
Virgin Bets’ MOUSE and Cyber Lion award-winning campaign shows just how current, funny and generally boundary-pushing online advertising can be. Live on MSN Music within three days of evictions being announced, the spots feature an enthusiastically amateur presenter enticing users to have a flutter on his own, homemade, Big Brother-themed bets.
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