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Welcome to Creative Insights. Here you’ll find thought pieces around the latest trends and innovation in digital creativity from David Pugh-Jones, who drives creativity on Microsoft Advertising's European networks, and Jeff Pabst, who leads advertising in Xbox internationally.
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A groundbreaking campaign by Xbox LIVE and Rock the Vote in the run-up to Barack Obama’s election has demonstrated the highly engaged nature of the Xbox community. |
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Applauded by bloggers and snapped up by consumers, Burger King’s trilogy of branded, full-length Xbox games raised the bar for advertiser involvement in the console market. Xbox’s Jeff Pabst explores what made the approach so tasty. |
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