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Message the people who are looking for you
With Behavioural Targeting we can deliver messaging to the people who are actively looking to engage with what you’re offering.
Through an understanding of what our audience is doing, we build a picture of behaviour for users of the Microsoft network, defining areas of interest that we can then give to you as distinct segments of activity. For example, a user searching for ‘hotels’ within the Microsoft network who also clicks the ‘Flights’ tab in MSN Travel several times over a short period of time would be identified as a ‘Travel Researcher’ and could be targeted with specific services, such as travel insurance. The same approach is applied to dozens of categories across sectors such as FMCG, financial services, leisure, automotive and entertainment.
By directing your advertising with much greater accuracy, Behavioural Targeting gives higher click through rates and greater levels of conversion. In short, it gives a better return on your marketing spend.
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