Demographics
- 86% female
- 59% aged 16-34
- 36% aged 16-24
Work
- 48% working full time
- 44% have income £40K+
Home
- 44% single
- 78% without children
- 44% home owners
- 55% are main shopper
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Persona
- Name: Nikki
- Age: 26
- Status: Single
- Children: None
- Occupation: Events Co-ordinator
- Income: £24,000
- Drives: Peugeot
- Interests: Going to the gym, going to music concerts/gigs, shopping for clothes/accessories
- Favourite TV: CSI, Friends
- Newspaper: The Guardian
- Lifestyle magazine: Cosmopolitan
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“I love listening to music on my ipod nano”
"I try to maintain a healthy lifestyle and love cooking”
“I think it is important to recycle… It’s my little bit for the environment”  |
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.jpg "msn life & style")
