MSN Life & Style is aimed for an audience who wants to look good and feel great. The channel amalgamates both the MSN Lifestyle and MSN Health and Wellbeing channels allowing users to simply navigate to one central, content rich location to meet all their style and health needs.
MSN Life & Style brings together a unique mix of witty, entertaining, trustworthy and authoritative content from in-house editorial and some of the world's leading publishers, plus exclusive news and video from the world of beauty, fashion, leisure, health and wellbeing. It's not just looking good that's important, we want to help people feel great with trustworthy health advice, the latest diet trends, fitness programmes, fascinating features or just a spot of relaxation with the latest wellbeing treatments. High Brow content partners include Conde Nast titles; GQ, Vogue, Glamour- as well as Tesco Diets, the highly successful online weight loss company.
Available at http://style.uk.msn.com/ MSN Life & Style generates over 12 million page views.
Users Perceptions of the MSN Life & Style:
An extensive MSN UK Portal Profiling research project completed in 2008 shows perceptions of the MSN Life & Style from real users are as follows:
- Popular
- Professional
- Fun
- Simple
- Entertaining
- Informative
“MSN Life & Style is informative and also fun…I look at it like a modern day glossy magazine…”
“They'll be something on MSN Life & Style and then I’ll take it to Helen (my personal trainer) and I‘ll say read this, why aren't we doing this?”
For advertisers, key benefits include:
- Best positioned lifestyle and wellbeing site for brands
- A place where you can reach a 'cash rich, time poor' audience who love shopping and brands
- Content rich environment to showcase engaging ads with opportunity for data capture and click through
- UAP (Universal Ad Package) supports data capture, video and streaming formats from industry rich media partners
Opportunity to stand-out in and uncluttered environment
.jpg "msn life & style")
