Overview Audience Profile Screens Lifestyle  
   MSN Lifestyle online advertising

Attention seekers with ambitious career plans : 

•  45% like to stand out in a crowd 
•  38% make financial planning a priority 
•  36% plan to move job/career 
•  50% want to get to the very top in their career
•  42% like taking risks
 MSN Lifestyle online advertising

Travelling shopaholics making positive lifestyle changes :

•  70% like shopping for clothes/accessories
•  51% plan to change diet, make lifestyle changes in the next 6 months
•  39% plan to fly abroad to Europe and 24% long haul in the next 6 months
•  35% go to the gym 
 
 MSN Lifestyle online advertising

Spontaneous music lovers who like to go out : 

•  47% go to music concerts/gigs
•  28% prefer to go out than have a quiet night in
•  50% often do things on the spur of the moment