Or at least, it should be – as Microsoft adCenter understands. While traffic is important, every click costs. It’s about getting the right people to click on your site, people who are more likely to convert and give you an increased return on investment.

 

This is where Microsoft adCenter can really make a difference – turning more of those clicks into customers by giving you:

 

 

This audience is also more likely to convert than any other - 70% more than the average UK searcher and over twice as likely as Google searchers. *

 

* Conversion equals a visit to a secured section of an advertiser's website (NNR Megaview Search - May - July 2006)

 

 

'MSN conversion levels are excellent and have delivered fantastic results across our portfolio of clients. The Cost Per Acquisition results are consistently one of the lowest recorded within the core engines.'

 

By delivering your ads to these types of customers, adCenter helps you get more clicks that count. And with Microsoft already investing heavily to increase its search activity, the opportunities to capitalise are growing every day.