Homepage Takeover

• User visits the MSN Home Page.
• Two display ad units are presented to the end user: the 300x250 display ad and the 728x90 banner, presenting them with a rich media experience.

• Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).

• Click-initiated audio is permitted in either the 300x250 display ad or the 728x90 banner element; click-initiated companion audio is accepted in either the 300x250 display ad or 728x90 in executions that leverage video.

• Host-initiated video may be used in any portion of the 300x250 display ad or 728x90 spotlight.
• Video duration: 30 seconds.
• All companion audio must be click-initiated by the user.
  • If audio is used, creative must include a mute button or automatic on/off toggle.
  • Video replays must be user-initiated.

• Video and other “politely” downloaded assets are acceptable.
• Maximum size for any video asset: 2.2MB. 

US market:

1.    Supported exclusively by Microsoft’s Premier Media Group

All other markets:

1.    Atlas Rich Media

2.    DoubleClick Motif (including Motif, Klipmart, and Tangozebra brands)

3.    Eyeblaster

4.    Eyewonder

5.    PointRoll

6.    Flashtalking

7.    Unicast

8.    Interpolls

9.    United Virtualities

10.  Admotion

11.  ePlanning

• Microsoft supported solutions: impressions, clicks, available interaction metrics (verify available interaction metrics with your account team).

1. Microsoft will report click data for the following third party partners:
2. Atlas Rich Media (Rich Media Ads Only)
3. Eyeblaster
4. Tangozebra
5. Eyewonder
6. United Virtualities
7. Admotion
8. Unicast
9. Flashtalking

• 3^rd Party Rich Media: 3^rd party partners will typically provide impressions and click-through data, as well as enhanced interaction metrics. Please consult your rich media partner of choice for more detail.

• Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads).
• Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on Microsoft sites.
• Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines:
  • Clearly identify organization  
  • Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
  • Identify purpose for collecting information