Case Study Compendium 2008

In the new digital marketplace, it is the online consumer who controls the engagement. To attract, connect with, and truly engage this demanding consumer, Microsoft Advertising has brought together a unique and all-encompassing array of media and technology assets to reach consumers wherever they may be online, including search, display, gaming, mobile, social networking, and e-commerce.

The case study compendium is a collection of campaigns that have run on our network across the globe.  It showcases how a selection of well-known brands from a range of industries have incorporated digital media into their marketing mix to boost ROI.

48 campaigns across 22 countries - each case study provides an overview of the customer’s business challenge, the solution and the benefits of the campaign.  From Ford’s in-gaming experience to Kellogg’s conclusions on digital engagement as a driver of offline sales, the Microsoft Advertising case study compendium aims to demonstrate customer innovation, best practice, and leading-edge online marketing activities.

Read the success stories here (7mb)