Targeting

Whether you want to improve click-through rates and ad conversions, or increase the return on your marketing spend, targeting can deliver results. A targeted campaign means that the conversation will be more engaging and relevant to your consumers. Use Microsoft Media Network's Audience Select to specify the audience you want to reach.

Audience Select offers several key targeting options:

• Behavioral targeting is based on online search behavior, so your message to consumers becomes even more relevant.

• Category targeting lets you reach your audience with ad placements on pages that contain specific content.

• Custom targeting allows you to create unique targeting solutions based on your advertising objectives.*

• Profile targeting segments consumers by demographics, wherever they are and when the message is most relevant to them.

• Re-messaging gives you a second chance to communicate with potential customers.

To learn more about advanced targeting with Audience Select and how to get started, contact a sales representative today.

* Available to qualified advertisers only.