Öst möter väst - varifrån kommer morgondagens idéer? Tankar kring kreativitet i framtiden.
GT Tokyo och AKQA presenterar några av sina bästa jobb och diskuterar morgondagens trender och idéer. Vilka är kraven på kommunikation i framtiden? Hur kommer villkoren i branschen att förändras? Makten finns hos konsumenterna så hur kopplar vi samman varumärken med konsumenter?
Talare:
Nick Bailey – Creative Director, AKQA Amsterdam
Nick Bailey is widely recognised as a creative innovator. He leads the creative department of AKQA’s Amsterdam office with a client list that includes; Nike, Diageo and Greenpeace.
Nick joined AKQA in 2004 as Lead Copywriter on the Nike Account, where he created some of the brand’s highest-profile and most awarded work including Supersonic, Nike Live and Nike PHOTOiD. Prior to AKQA Bailey worked at Oyster (now LBi) on Mercedez Benz, Abbey, BT and Vodafone.
Naoki Ito – Creative Director, GT Tokyo
Naoki Ito has a varied background and practices ‘design’ in a wide sense – working across several types of media. After working at ADK (Japan's third ranking ad agency), Ito moved to Hybrid Creative Agency GT Tokyo in July 2006. The following year he was awarded Best Creator at the Tokyo Interactive Advertising Awards 2007.
In the last two years, Naoki has won seven Cyber Lions in the last two years, including three Gold lions, and over 60 other major awards. He has judged the Cannes Cyber Lions, Clio Awards and is a NYCADC member.
Ito's recent work includes Sony Walkman integrated campaign "REC YOU"; Microsoft Xbox 360 interactive OOH "BIGSHADOW"; Nike iD viral campaign "NIKE COSPLAY"; Uniqlo Website "UNIQLO MARCH" and Real Time Interactive Documentary "LOVE DISTANCE".
Eventet har varit men du kan se filmer från eventet här!
Klicka på länkarna nedan för att ladda ner filmerna i mp4-format. De passar för din iPhone eller iPod:
Nick Bailey - mp4
Interview Nick Bailey - mp4
Naoki Ito - mp4
Paneldiskussion - mp4
Ladda ner filerna i Windows Media Video-format (Notera att filerna är stora):
Nick Bailey
Nick Bailey - intervju
Naoki Ito
Paneldiskussion
Ladda ner mp3 här:
Nick Bailey
Naoki Ito
Paneldiskussion
Under Naoki Itos föredrag funkade inte en länk till lite japansk techno. Här är den!
