For Office Online and Office Live: all expanding elements HAVE to be click initiated - mouse over initiated elements will be refused.
Banner 234x60 only: This expandable is also available in full expansion size of 300X600. Panel expansion size for this expanded ad is “up-right”. All other specification details are the same. Contact your local yield representives to find out the availability and price of this ad product in your market.
WL Messenger Games Banner 234x60 only: Full Expandable to 300x250.
The User Experience
Expanding rich media ads are offered to Microsoft advertisers via internal solutions and our partnership with leading rich media providers (see list below). Expanding creatives enable advertisers to reach audiences with unrivalled interactivity and engagement, and with a much larger canvas than with traditional static display ads. These ad units are available in most display ad placements and offer the full range of creative executions – from eye-popping animation, to video, dynamic data, interactive games and more!
Ad Specifications
The above represent Microsoft general specification parameters which all submitted third party served rich media must conform to. Specific creative build specifications must be provided by your third party rich media vendor.
Panel User Control
1. Mouse Over (or click) to Open/Mouse Off to Close
When a user passes a mouse over the creative, the panel expands; the panel
retracts when the mouse is removed. Microsoft does not require a limited hotspot
dimension.
2. Close Button a. Panel or display ad must feature a close button (16pt font: “Close X”) that
closes the panel with a user’s click.
Other Specifications
Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
Audio
Available on user click or mouse-over. Off by default.
If initiated by mouse-over:
There must be a one-second delay.
Audio must cease when user mouses off creative.
Audio mute button control required.
Video
Host-initiated video may be used in any portion of the experience.
Video duration: 30 seconds max. Replay allowed with user initiation.
Stop and Play button controls required.
Companion audio may be included with video (see audio specs above).
Animation
Animation is limited to 15 seconds maximum duration.
Unlimited looping within 15 seconds maximum duration.
Certified Rich Media Vendors
Atlas Rich Media
DoubleClick (including Motif, Klipmart, and Tangozebra brands)
Eyeblaster (not approved for WL Messenger Games)
Eyewonder
PointRoll
Unicast
Flashtalking
EyeReturn (not approved for WL Messenger)
Smart AdServer (not approved for WL Messenger and WL Hotmail)
Interpolls
United Virtualities
Admotion
ePlanning (not approved for WL Hotmail)
Bluestreak (not approved for WL Messenger and WL Hotmail)
PlanetSurf (not approved for WL Messenger)
Adrime ( approved for WL Messenger and WL Hotmail only)
Data Reported
Microsoft:
o Ad impressions
Click Tracking for the following rich media vendors:
Atlas Rich Media (Rich Media Ads Only)
Eyeblaster
Eyewonder
United Virtualities
EyeReturn
Admotion
Unicast
Flashtalking
Interpolls
Adrime
3rd Party Partner
3rd party partners will typically provide impressions and click-through data, as well as enhanced interaction metrics. Please consult your rich media partner of choice for more detail.
Data Collection
Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads).
Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites.
Advertisers wishing to collect personal information (according to specifications above) within advertisements must follow these guidelines:
Clearly identify organization
Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
