In-Page Ad

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specification Details

Ad Type / Ad SizeInitial SizeDownload File Size (GIF/JPG)Max Initial Download File SizeMax Weight Secondary (Polite) DownloadMax Weight Progressive Download (Video/ Streaming Only)Audio Specifications/ LimitAnimation/ Looping LimitAlt Text Limit
Banner 234x60234W X 60H10k 20k 100k 2.2mb Allowed on user click only; Duration: 30 secAllowed ; Duration: 15 sec, Video Duration: 30 sec65 char
Banner 728x90728W X 90H20k 40k 100k 2.2mb Allowed on user click only; Duration: 30 secAllowed ; Duration: 15 sec, Video Duration: 30 sec65 char
Rectangle 180x150180W X 150H15k 40k 100k 2.2mb Allowed on user click only; Duration: 30 secAllowed ; Duration: 15 sec, Video Duration: 30 sec65 char
Rectangle 300x250300W X 250H20k 40k 100k 2.2mb Allowed on user click only; Duration: 30 secAllowed; Video Duration: 30 sec65 char
Skyscraper 120x600120W X 600H20k 40k 100k 2.2mb Allowed on user click only; Duration: 30 secAllowed ; Duration: 15 sec, Video Duration: 30 sec65 char
Skyscraper 160x600160W X 600H20k 40k 100k 2.2mb Allowed on user click only; Duration: 30 secAllowed ; Duration: 15 sec, Video Duration: 30 sec65 char

The User Experience

In-page (non-expanding) rich media ads are offered to Microsoft advertisers via our partnership with leading rich media providers (see list below). They enable advertisers to reach audiences with unrivalled interactivity and engagement.  These ad units are available in most display ad placements and offer the full range of creative executions – from eye-popping animation, to video, dynamic data, interactive games and more!

Ad Specifications

The above represent Microsoft general specification parameters which submitted third party served rich media must conform to.  Specific creative build specifications must be provided by your third party rich media vendor.

 

 

Other Specifications

  • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)

 

Audio

1. Available on user click only.  Off by default.
2. Audio mute button control required.


Video

1. Host-initiated video may be used in any portion of the experience.
2. Video duration: 30 seconds max.  Replay allowed with user initiation.
3. Stop and Play button controls required.
4. Companion audio may be included with video (see audio specs above).


Animation

1. Animation is limited to 15 seconds maximum duration.
2. Unlimited looping within 15 seconds maximum duration.

Certified Rich Media Vendors

  • Atlas Rich Media
  • DoubleClick (including Motif, Klipmart, and Tangozebra brands)
  • Eyeblaster
  • Eyewonder
  • PointRoll
  • Tangozebra
  • Unicast
  • Flashtalking
  • EyeReturn
  • Smart AdServer
  • Interpolls (not approved for WL Hotmail)
  • United Virtualities
  • Admotion
  • ePlanning (not approved for WL Hotmail)
  • Bluestreak (not approved for WL Hotmail)

Data Reported

MICROSOFT

    • Ad impressions
    • Click tracking for the following rich media vendors:
      • Atlas Rich Media (Rich Media Ads Only)
      • Eyeblaster
      • Tangozebra
      • Eyewonder
      • United Virtualities
      • Admotion
      • Unicast
      • Flashtalking

 

3rd Party Partner

    • 3rd party partners will typically provide impressions and click-through data, as well as enhanced metrics. Please consult your rich media partner of choice for more detail.

Data Collection

  • Microsoft permits advertisers to collect user-provided personal identifying information (for example, through web forms embedded in ads).
  • Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on Microsoft sites.
  • Advertisers wishing to collect personal information  within advertisements (according to specifications above) must follow these guidelines:
      • Clearly identify organization 
      • Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
      • Identify purpose for collecting information

Ad Submission Guidelines

All creative must meet the MSA Ad Submission Guidelines