Max Weight Progressive Download (Video/ Streaming Only)
Audio Specifications/ Limit
Animation/ Looping Limit
Rectangle 300x250
300W
X
250H
40k
40k
200W
X
200H
500W
X
500H
5 sec
100k
2.2mb
Allowed on user click only;
Duration:
30 sec
Allowed
;
Duration:
7 sec, Video Duration:
30 sec
Note(s):
a. The experience includes all three assets: 300x250 display ad, 300x165 display ad and Floating component.
Additional Creatives
Name
Initial Size
Download File Size (GIF/JPG)
Max Initial Download File Size
300x165
300W
X
165H
15k
30k
The User Experience
User visits the MSN Home Page.
Two display ad units are presented to the end user: the 300x250 display ad and the 300x165 spotlight element, which presents them with a rich media experience.
A small floating element appears on the page, tying the two display ad units together and drawing the user’s attention.
The floating experience is frequency-capped to 1 per user, per 24 hours. Users who visit the page more than once in a 24-hour period will see the 300x250 and 300x165 display ad units.
Ad Specifications
Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
Audio
Audio is not permitted within the execution's floating component; calls to action for audio are not permitted in the unit's floating component.
Click-initiated audio is permitted in either the 300x250 display ad or the 300x165 spotlight element; click-initiated companion audio is accepted in either the 300x250 display ad or 300x165 spotlight in executions that leverage video.
Video
Video is not permitted within the execution's floating component; calls to action for video are not permitted in the unit's floating component.
Host-initiated video may be used in any portion of the 300x250 display ad or 300x165 spotlight.
Video duration: 30 seconds.
All companion audio must be click-initiated by the user.
a. If audio is used, creative must include a mute button or automatic on/off toggle.
Video replays must be user-initiated.
Floating Component
The floating component is not intiated by the user but intended as an accent piece to draw the user’s eye to the two display ad units.
Frequency cap: 1 Per User, per 24-hour period
Must have a close button
Maximum durations apply
Maximum stage size (transparent layer): 500x500
Maximum size (non-transparent object layer): 200x200
Object may not take the shape of an exact square or rectangle
Object may not pause over content for longer than 1 second
Additional Creatives
Video and other “politely” downloaded assets are acceptable.
The maximum size for any video asset is 2.2MB.
Other Specifications
Microsoft Internet Explorer 6.0 to 8.0 are supported.
Firefox is a supported browser on a case-by-case basis (dependent upon test results and execution design).
Limited support may be provided for Safari based on test results.
In cases in which a browser is not supported (i.e. Firefox or Mac browsers), users will receive the backup image.
Certified Rich Media Vendors
US market:
1. Supported exclusively by Microsoft’s Premier Media Group
All other markets:
1. Atlas Rich Media
2. DoubleClick Motif (including Motif, Klipmart, and Tangozebra brands)
3. Eyeblaster
4. Eyewonder
5. PointRoll
6. Flashtalking
7. Unicast
8. Interpolls
9. United Virtualities
10. Admotion
11. ePlanning
Data Reported
Third-party impression and click-tags can be implemented for the full flash experience. Currently we do not support third-party party tracking for back-up clicks and impressions. MSN is able to capture this data and provide back-up clicks and impressions.
Microsoft supported solutions:
Impressions, clicks, available interaction metrics (verify available interaction metrics with your account team).
Microsoft will report click data for the following third party partners:
Atlas Rich Media (Rich Media Ads Only)
Eyeblaster
Tangozebra
Eyewonder
United Virtualities
Admotion
Unicas
Flashtalking
3rd Party Rich Media:
3rd party partners will typically provide impressions and click-through data, as well as enhanced interaction metrics. Please consult your rich media partner of choice for more detail.
Data Collection
Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads).
Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on Microsoft sites.
Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines:
Clearly identify organisation
Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
