Standard Microsoft Media Network Ad

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specification Details

Ad Type / Ad SizeInitial SizeDownload File Size (GIF/JPG)Max Initial Download File SizeNo of Characters Per LineNo of LinesAudio Specifications/ LimitAnimation/ Looping Limit
Banner 234x60234W X 60H10k 50k   Allowed on user click onlyAllowed; Loop Limit: 15, Video Duration: 15 sec
Banner 468x60468W X 60H15k 50k   Allowed on user click onlyAllowed; Loop Limit: 15, Video Duration: 15 sec
Banner 728x90728W X 90H20k 50k   Allowed on user click onlyAllowed; Loop Limit: 14, Video Duration: 15 sec
Rectangle 180x150180W X 150H15k 50k   Allowed on user click onlyAllowed; Loop Limit: 15, Video Duration: 15 sec
Rectangle 300x250300W X 250H20k 50k   Allowed on user click onlyAllowed; Loop Limit: 15, Video Duration: 15 sec
Skyscraper 160x600160W X 600H20k 50k   Allowed on user click onlyAllowed; Loop Limit: 15, Video Duration: 15 sec
Skyscraper 300x600300W X 600H30k 50k   Allowed on user click onlyAllowed; Loop Limit: 15, Video Duration: 15 sec
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Note(s):

  • The above ad sizes need to be provided for the core Microsoft Network
  • The above ad sizes need to be provided for the extended Microsoft Network (including. Facebook, etc)
  • Please contact your local Microsoft representative for details on creative submission.

    • Accepted File Types

  • DHTML
  • Flash
  • GIF
  • HTML
  • Javascript/jscript

    • Ad Specifications

    • Audio must be user-initiated and never automatic.
    • Audio insertion into flash file may begin no earlier than the second frame.
    • If audio is used, creative must include an On/Off switch for users.
    • All DHTML creative submissions mustneed to have an accompanying default graphic that is shown to users whothat do not have IE 4.0 or higher.
    • Animation is limited to the first 15 seconds, looping is unlimited within 15 seconds. Use animation carefully: Keep animation smooth and fluid, using slow motions and gentle fades. Fast or abrupt motion is highly irritating. Avoid experiences that 'break -through' the page or abuse the content.
      • Flash files require that a getURL command is embedded in the file. Fscommand or embedded URLs are not supported.
    • Creative must feature a one pixel border (grey [#666666] or black recommended, though any colour that clearly distinguishes the ad from the content may be used).
    • Ad opens into a new browser.

    Certified Rich Media Vendors

    1. Atlas Rich Media
    2. DoubleClick Motif (and rich media under DoubleClick’s “Klipmart” brand)
    3. Eyeblaster
    4. Tangozebra

    ** TPS tags not on the approved list can be submitted for click tracking compatibility testing. Please check with your Microsoft representative.

    Data Reported

    Ad requests and click-through.

    Ad Submission Guidelines

    All creative must meet the MSA Ad Submission Guidelines