Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Additional Creatives

NameInitial SizeDownload File Size (GIF/JPG)
Mobile Banner120W X 20H1.5k
Mobile Banner168W X 28H3k
Mobile Banner216W X 36H4.5k
Mobile Banner300W X 50H7k

Accepted File Types

  • GIF
  • JPEG
  • The User Experience

    People with web-enabled mobile devices can view the latest news and premium content from http://mobile.msn.com/, and can access their Windows Live services through http://m.bing.com/. Your marketing message appears at the top of the mobile screen providing an uncluttered environment for users to read and click-through to your mobile optimized website.


    Ad Specifications

    MSN Mobile advertising complies with v3.0 of the Mobile Marketing Association’s Mobile Advertising Guidelines. See table 3; MMA Mobile Web Ad Guidelines for Default 6:1 Aspect Ratio
    http://www.mmaglobal.com/mobileadvertising.pdf



    • No audio
    • No Flash or Silverlight
    • No animation
    • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
    • Click-through URL should be for a page that is optimized for a mobile browser. This may be a dedicated mobile page, possibly built on a .mobi domain, or a page that can detect mobile browsers and generate the HTML accordingly.
    • For display graphical ads, a minimum of four different ad sizes are required to accommodate different screen sizes.

     

    Certified Rich Media Vendors

    No third party redirect allowed.

    Data Reported

    Overall ad requests and click-throughs.

    Ad Submission Guidelines

    All creative must meet the MSA Ad Submission Guidelines