Flash creative now supports both the getURL and fscommand Tags.
Please note: Using getURL or fscommand for the same URL will result in the click through being executed twice and in turn double click reporting.
The getURL is the preferred method to call click tags as it is supported in all versions of Flash.
Follow these steps for getURL:
Note: The ‘clickTAG’ variable is case-sensitive. Using ‘clicktag’, ‘clickTag’, or ‘CLICKTAG’ will NOT work.
- Select getURL in the button from where you want the URL navigation to trigger.
- Type _level0.clickTAG in the URL field.
- _level0.clickTAG must look exactly as shown in diagram.
- Note: clickTAG is case sensitive.
Example of what the finished button script will look like:
on (release) {
getURL(_level0.clickTAG, "_blank");
}
These parameter strings are passed by the MSN JavaScript code to signal that the flash banner will click through. The _level0. (underscore level zero dot) before clickTAG ensures that the variable is scoped to the correct target, in this case the main timeline of the Flash creative. Instead of _level0, it may also be acceptable to use _root. (underscore root dot) syntax. The “_blank” statement is necessary to have the click tag open up in a new window. Remember to only script click tags in button release statements to bypass pop-up blockers.
- Follow the Rich Media Checklist
- Make sure your submission includes:
- All linking URLs need to be accessible to MSN to track click-through.
- A back-up .gif included in the Zip folder submission.
- Back-up URL(s) included in the Zip folder submission.
It may be possibly to use up to eight (8) different click tags. To code a button to click through to URL 3, your Flash creative would include the following code:
It is also possible to script the click tag into a Movie Clip by adding the code to the onRelease handler.
Follow these steps for fscommand:
- Use the string "URL1" (with quotes) as the first parameter to the fscommand action.
- Note: URL1 is a variable (or reference to) and not the actual destination URL. In this case, no actual URL should be used in the Flash file.
- The actual destination URL is submitted to MSN and assigned as Variable URL1= www.your_destination_url.com
- URL1 is used if MSN tracking is required.
- In basic action scripting mode: quotes are automatically inserted in the command line.
- In advanced action scripting mode: quotes need to be manually inserted.
- fscommand must look exactly as shown in diagram:

Example of what the finished button script will look like:
on (release) {
fscommand("URL1");
}