Among other information, you will receive the Creative Spec for all ad placements you purchase. The Creative Spec will contain specific requirements such as ad dimensions, maximum ad file size, file types allowed, submission deadlines, and more.
Submit all advertising elements and URLs to your Microsoft Account Executive, Account Manager, or Sales Planner. United States submissions may alternately be submitted directly to
adsubmit@microsoft.com.
Required Submission Information: Please include the following information with your submission (placement of your order may be delayed if any required information is missing):
Submission information must include: advertiser name, Microsoft order number, creative start date
Completed Creative Submission Document (CSD) or specific instructions on how ad element(s) should run, rotate, and/or replace other creative must also be included. The CSD or specific instructions will include creative file name, click-though URL, and alt text for each MSN placement, as well as the rotation percent of each creative. Contact your
Microsoft Sales Representative for more information.
Please also include all advertising elements (as individual files, ZIP archives, or via third-party-served Web site), including SWF, GIF, JPEG, and HTML files. Specify a down level or backup gif for Flash creative.
| Turnaround Time |
Creative Type |
| 2 full business days |
- Locally served gif
- 3rd-party-served gif*
- Featured offers
|
| 3 full business days |
- 3rd-party-served HTML
- HTML
- Flash
- MSN Rich Media (processed by Ops)
|
| 4 full business days |
- JavaScript/DHTML/Netshow
- MSN Rich Media (sent to Test)
|
| 5 full business days |
|
| 10 full business days |
- Advertorials
- Streaming Media
|
Examples:
- GIF/JPEG Creative/copy changes that should start on a Monday morning must be received by the beginning of the business day PST/PDT the previous Thursday.
- Hard-coded creative/copy changes that should start on a Monday morning must be received by the beginning of the business day PST/PDT the previous Monday.
- One week's advanced notice is recommended for new advertisers.
If you have any questions regarding creative submissions, please e-mail your Microsoft Account Executive, Account Manager, or Sales Planner.
(A) Click-through tracking is not available on the following advertising elements:
- HTML advertising elements that use method="POST" for form submittal.
- Rich media elements that use embedded or compiled URL information (Macromedia Flash creatives that do not use the FS command, for example).
- Third-party served HTML (IFrame) campaigns.
(B) Cache-busting is available automatically for pre-approved third-party-served agencies, others by request only. Exception: Third-party-served click URLs for hard-coded placements (text links, etc.) are not cache busted. Therefore, MSN click data for hard-coded placements using third-party-served click URLs may not match click data from the third-party agency. Please enter the cache-busting tags; MSN is not responsible for entering these tags.
(C) Different MSN and Windows Live properties (MSN Money, Windows Live Hotmail, etc.) have different rich media acceptance requirements. Please consult the Microsoft Advertising web site for the most current specifications:
(D) Reserved parameters:
- The PID= parameter is currently used by the MSN reporting system. If any linking URL contains this parameter, click-through data will not be recorded for the ad placement. This parameter has no current workaround; escaping/encoding will not work.
- The CLICK= parameter was previously used in click-through tracking URLs on TPS HTML creatives. This is no longer supported. This applies to all URLs except Unicast Enliven products. This parameter has no current workaround; escaping/encoding will not work.
