Social Advertising

Take your social advertising beyond the “Like”


If you’re like most advertisers who want their social advertising campaigns to build brand awareness, drive customer engagement, and spark positive word of mouth, we should talk. Long before it was called “social advertising”, we’ve helped some of the world’s biggest brands tell their stories through attention-grabbing campaigns that get audiences buzzing. 


We start with your brand, add authentic customer stories, and bring it all to life through our unique and highly creative social ad solutions. The result is a campaign strategy that uses powerful social elements to support your brand goals. We can help you think beyond the “Like” and amplify your social marketing objectives.

Ford’s Social Media Approach (short version)

See how Ford’s social media success is fueled by highly creative paid media with Microsoft Advertising.

Authentic. Meaningful. Powerful.


People Powered Stories™ from Microsoft Advertising combine your brand story with real people’s stories, resulting in more believable campaigns. The first offering of People Powered Stories integrates ratings and reviews from over 1,000 websites, allowing you to incorporate curated voices from real consumers into your campaigns.

Through a partnership with Bazaarvoice, we’ll help you surface authentic consumer stories and drive high-impact campaigns. Learn more about People Powered Stories.
Unique experiences that connect consumers – now that’s social

Your brand is bigger than 140 characters or a 110x80 image on a social network. Microsoft Advertising helps you reach your audience through consumer experiences you can’t find anywhere else, and rich creative formats that spark conversations and strengthen your message.

 

Xbox Live Xbox LIVE – With over 40 million active Xbox LIVE® members worldwide1, we offer deeply engaging ways to reach audiences as they interact with friends through the biggest screen in the house. Learn more.

Skype

Skype – Exclusive sponsorship opportunities bring your ad front-and center where 40 million consumers2 connect with their most influential social circles. Learn more

Who better to retell your story than a relevant and influential audience?


Research from Keller Fay4 shows the MSN® audience is socially active and receptive to advertising, making them ideal to drive word of mouth – a key goal advertisers have for social media.5  In fact the MSN audience:

The MSN audience...

Learn more about highly social audience of MSN.

Succeeding in social requires more than having a page to capture fans and followers. Microsoft Advertising connects your brand with relevant audiences through rich creative formats and unique social experiences, and takes your campaigns beyond the “Like”. Contact us today to get started.
  1. ComScore Media Metrix, January 2012

  2. Microsoft Internal, January 2012

  3. ComScore Media Metrix, January 2012

  4. Influencing the Influencers, Driving Word-of-Mouth with the MSN Audience, Keller Fay, August 2011

  5. Social Advertiser and Word of Mouth – The Social Advertiser’s Point of View, Advertiser Perceptions, December 2011
People Powered Stories


What’s working in social media? Get the advertiser’s point of view. 

Download the Social Media White Paper 

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