In the United States, 3.5 billion brand-related word-of-mouth conversations take place daily in the U.S.1 Social media sites and tools emulate word of mouth in a digital environment where people meet, share ideas and socialize with friends, family and colleagues. And this space offers a prime opportunity for marketers to expand their brand presence.
Microsoft Advertising helps its clients target consumers at the point of influence where—in the course of planning, living and sharing their lives—they are making and influencing purchasing decisions. We connect advertisers with consumers through social media sites and products like Windows Live Hotmail, Windows Live Messenger, Facebook, Digg and others.
- Word-of-mouth advertising is increasing at 30 percent or more per year and is forecasted to hit $3.7B in ad revenue by 2011.2
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Word of mouth and viral marketing recommendations from friends and family have the greatest influence on online purchase decisions compared to other recommendation sources.3
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Microsoft’s web properties and services are used by 688.2 million people in an average month globally.4
To learn more about social media and how Microsoft Advertising can help you optimize your brand within the new social networking landscape, contact your sales representative today.
Social-Media-Advertising (2.08 MB, PDF)
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Connect with over 26 million people1 who use Windows Live Hotmail to check email and stay in touch with friends and family. Windows Live products provide premium brand opportunities on social media channels.
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Nearly 70 percent of users age 14-24 claim the first thing they do online after turning on the computer is to log on to IM.2 Connect with this engaged audience by incorporating your brand into the social media experience of Windows Live Messenger.
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Microsoft Media Network is a premium ad network of top-ranked commercial sites that gives you a way to connect with audiences, either on a targeted or a performance basis, for excellent reach on a network you can trust.
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