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Case Study | 07/27/09
BuyerZone.com, a leading online marketplace for B2B purchasing, sought a way to maximize revenue generation in a tight economy. While paid search advertising was already a key component of the BuyerZone.com marketing strategy, Bing brought a new level of success to their campaigns. |
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Case Study | 07/18/09
In an effort to separate itself from the competition in a crowded online marketplace, eBay used Bing cashback to reward consumers with a cashback rebate for purchases made online. As a result, advertisers experienced a substantial increase in ROI and the program became eBay’s top-performing campaign.
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Case Study | 09/22/08
Recognizing the opportunity to expand their reach, CPC Logic used Microsoft Content Ads to include luxury and niche car keywords that were challenging to manage in search. Advertising on this medium drove incremental converting traffic to their client’s Hummer, Land Rover and Jaguar pages.
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