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Optimize your search campaigns with these top tips and strategies tailored to your specific industry. Check out the pages below to find the information you need to get your search advertising campaigns running their best. These provide information that will improve your results and ROI with targeting, keyword lists, ad copy and landing page suggestions and more.
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The online retail category grew 14% in Q2 from last year, a strong indicator of a solid holiday season. Getting ahead of the holiday season and testing keyword selection, ad copy and keyword position performance prior to the upswing in search traffic can allow you to take full advantage of this opportunity.
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The number of people who file their tax returns online has grown steadily the past few years. Prepare for the tax season by reading our five quick tax-season optimization tips.
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January is a crucial month for advertisers who promote products or services related to a healthier lifestyle, as the top New Year's resolutions center on fitness and weight loss. Prepare your campaigns now to take advantage of the seasonal traffic increase.
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Father's Day (June 17) is quickly approaching. In 2011, the National Retail Federation predicted that Americans would shell out an average of $106.49 on dad, up from $94.32 the year before. Prepare for the expected increase in Father's Day gifts by following our campaign optimization tips.
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The number of people who do travel research and bookings online is growing year over year, and 40% percent of Americans reported that the economic downturn over the past few years has not reduced their personal or leisure travel. Travel-related searches are expected to climb from May to July, so April is the perfect time to optimize your account for the travel season ahead.
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