What's New in adCenter

Learn about the latest Microsoft Advertising adCenter features and enhancements right here. Whether you already have an account or you’re just curious about the services available through adCenter, you can check this page for updates.

New and improved adCenter features

With the latest upgrades, you’ll find new and improved features to help boost your campaign performance by making it easier to manage your search and content advertising strategies.

January

• Import your AdWords campaigns to adCenter without changing the ad description
  • To simplify importing ads from Google AdWords and align with industry standards, we are increasing the number of allowable characters in ad descriptions from 70 to 71.
  • Now you can easily import ads from AdWords to adCenter without changing your ad description.
• Get a quick campaign budget overview
  A new budget gadget on the home page dashboard provides a simplified campaign budget overview that doesn’t require any additional plug-ins or programs, such as Silverlight.
• Improve your ad targeting
  • Target your ad campaigns to specific smartphones and other devices, such as tablets.
    • Mobile OS supported options include Windows Phone, iPhone, Android, and Blackberry.
    • Tablet OS supported options include iOS, Android, and RIM.
  • Create and customize campaigns based on device type to better target potential customers and improve campaign performance.

November

New adCenter Campaign Management Experience
The updated adCenter web UI provides an easy way to navigate campaign management. You’ll see an intuitive interface that simplifies your campaign management tasks with features that provide actionable insights. Read the Community blog post for more details on these changes.

• A simpler experience
  • Manage and view entities across your campaigns and across your entire account.
  • Get the information you need on fewer pages and with fewer clicks.
  • Access bulk management tools more easily.
  • Enjoy a sleek workflow and real-time preview while creating campaigns and ad groups.
  
  
  
• Easier access to campaign information
  • Easier access to campaign information:
  • Use customizable filters to get the data and analyses you need on one page.
  • Change key details quickly by editing within campaign, ad groups, and keyword grids.
  • Review keyword impressions and bid-by-position estimations right on the keywords grid.
  • Get fast notice of needed improvements with the enhanced status notification feature for each entity in your account.
  • Make quick updates to your campaign and ad group workflows with the new edit workflow feature.

Negative Keyword Enhancements

New negative keyword features, such as Exact Match, and insights into keyword conflicts help improve campaign performance; retirement of keyword-level negative keywords helps simplify account management.

• To make adCenter more consistent with the way negative keywords are handled by other search advertising platforms, we are no longer supporting negative keywords at the keyword level.
• All negative keywords must now be set at the campaign or ad group level, which will reduce account size and simplify account management.
• Now you can set Exact Match negative keywords for even greater precision in filtering unwanted search traffic, which means greater campaign performance potential. Desktop users: Please note that this feature is only available in the latest version of adCenter Desktop, version 8.1.111. Remember to upgrade when you see the upgrade prompt in the tool.
• Receive an alert in the Ad Delivery column in the UI when you have negative keywords in conflict with bidded keywords, allowing you to take action and resolve issues quickly.
• Use the new Negative Keyword Conflicts report to learn if you have set any negative keywords that are same as your bidded keywords. This will help resolve any conflicts between negative and bidded keywords and potentially help improve performance.

adCenter Desktop upgrade

Enjoy improved tool stability, plus these and other new features:

• Easily import campaigns from Google AdWords with enhanced import functionality.
• Get more done in less time thanks to several Datagrid and Edit Pane updates.
• Quickly and easily move campaign data with copy and paste functionality in the new Clipboard.
• Review new Bulk Bid Suggestions and apply them to large keyword lists.

Better Business Insights

• Share of voice
  • Unlock impression share volume with easy-to-quantify data.
  • Quantify missed impressions and more effectively prioritize optimization efforts with new percentage columns in the Campaign, Account, and Ad Group Performance reports:
    • Impression share
    • Impression share lost to budget
    • Impression share lost to rank
    • Impression share lost to other
  
  
  
• Opportunities tab improvements
  • The Opportunities tab offers Bid Suggestions for Exact and Broad Match to help improve impression and click volume by addressing underperforming bids.
  • In-line bid editing also allows you to easily accept bid suggestions and make bid adjustments.
  
  
  
• Change History report improvement
  • View changes made to targeting — including geographic, gender, time, and device — in the Change History report. This will help provide better insights into any campaign fluctuations related to these campaign changes.
  
  
  
• Aggregate and historical Quality Score data
  • Gain more visibility into your campaign performance and insights into opportunities for improvement.
  • In your Ad Group and Campaign Performance reports, you can view your aggregate quality score by time frame, including Hourly, Daily, Weekly, Monthly, or Summary.
  • Or, you can view your historical keyword quality score by any given date in the Keyword Performance report.
  
  
  
• Home page dashboard improvements
  • An updated trend graph features a more sophisticated chart, allowing multiple comparisons of key performance indicators.
  
  
  
• Keyword ID field in Search Query performance report
  • The new Keyword ID field is designed to make it easier for API users to update their bids.

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