Mobile Search Ads

Engage millions at the point of decision with Mobile Search Advertising

  

Mobile devices are more capable than ever, creating new ways for marketers to engage and influence millions of consumers at the point of their decision. Microsoft is helping advertisers drive more quality leads and maximize their investment:

• The search partnership with Bing and Yahoo! provides a competitive choice to reach an extensive audience of 28 million unique mobile searchers each month, all through a unified search marketplace.¹
• Bing and Yahoo! powers mobile search for 197 million subscribers on America’s #1 and #2 wireless carriers, Verizon and AT&T.²
• Reach consumers with highly relevant mobile search ads on mobile devices spanning iPhone, Android, Palm, and Windows Phone.

 

Why invest in Mobile Search Ads

Be part of the trend as the mobile Internet is growing faster when compared to the desktop. In fact, today 80 percent of data plan subscribers use mobile search, and that number is growing 90 percent year over year.³ Extend your existing online campaigns today and immediately take advantage of the growing surge of mobile usage with:

• Mobile’s lower cost per click and higher click through rates than competitive mobile search providers. Download the Intel, JK Harris, and RW Lynch case studies to learn how these campaigns delivered efficiencies with Bing for mobile.

• High-performing mobile search ad solutions that drive efficiency.
• The ease of targeting smartphones by extending online campaigns via web pages that render much like a PC through fully functional HTML mobile browsers.

Microsoft Mobile Search Advertising solutions

Microsoft Mobile Search Ads make it easier for people to get the information they care about—any time, any place. Mobile Search Ads are short, text-based ads powered by our platform, Microsoft Advertising adCenter, that let searchers click on the ad’s landing page and/or click to call the business directly from their mobile device.  Let Bing and Yahoo! for mobile help you drive more efficiency with the following solutions:

• Keyword Text Link Ads
• Click-to-Call (Feature Phones only)
• Advanced Smartphone Targeting
• Time of Day and Day of Week Targeting

 

Get started today

Start a Mobile Search Ad campaign today. Starting a Mobile Search Ad campaign is easy. With an adCenter account you can upload an existing Mobile Search Ad campaign from an existing mobile search account.

Get the most from your Mobile Search Ads. Find useful tips to help maximize your campaigns and structure your campaigns for success.

 

1. Microsoft Mobile team estimates incorporating Nielsen and other third party data.
2. Verizon Communications Reports Continued Strong Growth in Cash Flow, Wireless and FiOS in 3Q, October 22, 2010; Record Wireless Sales, Strong Revenue and Earnings Growth Highlight AT&T’s Third-Quarter Results, October 21, 2010.
3. comScore, June 2010.