Measure Campaign Success

See how your Microsoft Advertising adCenter campaigns are performing and view statistics on how you used your advertising spend with the tools in the Report Center.

Such data can help you make decisions that lead to more successful campaigns. Here are a few examples.

• Keyword analysis: You can evaluate your return on investment at a keyword level by reviewing conversions and revenue per conversion, leading to conclusions about which keywords are helping you meet your goals.
• Visitor insights: Using the funnel steps, learn about consumers’ behavior between your landing page and a conversion. Get a breakdown of visitors by demographic and geographic parameters, so that you can implement better campaigns to draw them in.
• The path to purchase: Find out what information keeps visitors clicking, and what they see before making a decision to buy. Be informed about which traffic sources are better at driving conversions.