If ad content or keywords do not meet Microsoft adCenter Editorial Guidelines, they are disapproved. When you receive a disapproved status on an ad or keyword, you can delete the item, edit the content to correct for the disapproval, or you can submit an appeal.
The Disapproved Ads and Keywords tool makes it easy to manage your editorial disapprovals all in one place. There are two ways to access the tool:
- Click the Disapproved Ads and Keywords link on the homepage’s Getting Started gadget
- Go to the Tools tab and click the Disapproved Ads and Keywords link under Performance Analysis Tools.
The first column lists each disapproved ad or keyword. Under the Status column, you can click the arrow beside the Disapproved status to see the reason for disapproval and the steps required to resolve the issues. Right in the same fly-out, the tool also provides a direct link to modify each ad or keyword so you can get it approved and live in no time.
Submit an appeal
If you feel strongly that your ad or keywords were disapproved incorrectly, you can attempt to appeal the decision. The adCenter customer support team responds to all appeals as quickly as possible.
