Intelligent Targeting

To maximize the return on investment of your advertising spend, Microsoft Advertising adCenter provides the kind of audience intelligence that helps you reach the people spending money online, at the ideal time and place.
 

Smart Demographics

With Microsoft adCenter, you can find out where your potential customers live, work, and shop—from Portland, Maine to Portland, Oregon.

You can also discover which days of the week they like to go online, and at what times of day. Microsoft adCenter lets you talk to potential customers when you're sure they'll be there to listen.
 
And to increase the chances of having your ad appear to them, use incremental targeting, a fancy way of saying that you can add a percentage increase to your initial bid—to help you compete for eyeballs in a crowded online world.
 

Reach Your Target Audience

Get started with Intelligent Targeting: use the red button in the upper right corner to sign in to adCenter. Or, if you're new to Microsoft adCenter, click the text link to sign up for an account today.