Introduction to Microsoft adCenter

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Microsoft Advertising adCenter is a robust collection of tools and information that you can use to place advertisements on the web. As an online advertiser, Microsoft adCenter can help you:

Reach more customers.
Create and edit online ad campaigns.
Raise conversion rates.
Research keywords and demographics related to your target market.
Run regular reports to help refine the performance of your online campaign.
Increase your return on advertising spend.

The ads you create in Microsoft adCenter can appear on a variety of Microsoft properties, such as Bing search results pages, relevant MSN-affiliated websites and Microsoft Office—to name a few. They may also appear on Microsoft partner sites like Facebook and the Wall Street Journal Digital Network. The placement and ranking of your online ads are determined by several factors, including search keywords entered by your customers and the type of content displayed on participating sites.

Watch the adCenter video tutorial.

Introduction to Microsoft adCenter Accounts Get a quick overview about campaigns, ad groups, ads and keywords, and other aspects of Microsoft adCenter.

Build Your Campaign Creating a Microsoft adCenter campaign is a quick and straightforward process. Build your campaign with these easy-to-follow steps.