Editorial Guidelines

Ad Content and Style Guidelines

To help ensure that your ads and keywords are approved quickly, follow the guidelines listed here. If your ad or keyword was disapproved, you can update it according to the appropriate guideline and then resubmit it for approval. You can also check the status of your ads and keywords during the review process.

Adult Content Guidelines

The following guidelines apply to advertisers who are participating in the Adult Advertising Program. If you have not been accepted into that program, advertising for adult content is disallowed.

Disallowed Content Guidelines 

As part of our commitment to provide the highest quality online experience, Microsoft and Yahoo! may not accept ads that contain or relate to certain content, products, or services. To review what content is disallowed read on.

Find more specific information for gambling, sweepstakes and contests.

Intellectual Property Guidelines

As an advertiser, you are responsible for ensuring that your use of keywords and ad content, including trademarks and logos, does not infringe or violate the intellectual property rights of others. Review guidelines for more information.

Pharmacy and Prescription-Only Medicine Guidelines

Advertisements for online pharmacies are restricted based on applicable laws.

Privacy Guidelines

Learn more here about personally identifiable information (PII).

Relevance and Quality Guidelines

At Microsoft Advertising adCenter our primary goal is to provide an effective advertising experience for our advertisers, as well as a relevant, positive experience for consumers seeking products, services, and content on our search network and content network.