Microsoft Advertising partners with the web’s top publishers to help you significantly extend your reach through Content Ads. Our high-quality Content Network in the US includes not only Microsoft-owned and operated sites, but also features Yahoo!-owned sites and participating partner sites like those on the NBC Universal Digital Network, plus major Microsoft sites like Bing Travel, Hotmail, MSN pages, and the Windows File Association page.
Here are just a few of the sites where your Content Ads could display:
- MSN webpages, including Health and Fitness, Money, and Travel (US and CA)
- Yahoo! webpages, including Finance, Movies, Mail, and Groups (US)
- NBC Universal, including NBC.com and Bravotv.com (US)
- ABC.com
- Advance Internet Network, including NewJersey.com and Oregon live
- Newspaper Consortium, including the San Francisco Chronicle and the Chicago Sun Times (US)
Take advantage of our high-performance network
Not only will your ads display on quality sites, they can reach more of your desired audience as they browse their favorite topics online. Content Ads offer the same targeting options as your search campaigns, plus these distribution features help you reach the right users:
- Site Targeting: Enhance your ROI with key features like geo- and demo- targeting to leverage valuable user data.
Some publishers allow you to target their websites, which means you can forgo the use of keywords and instead place bids on whole sites. You can then use the Placement Performance Report in adCenter to see performance metrics for those site-targeted ad groups. Most Microsoft-owned websites are not currently available for site targeting, but you can use this feature for MSN Hotmail.
- Site bidding and website exclusion: Control where your ads appear in order to focus your campaign on the sites whose audience best matches your customer profile.
Bid on certain sites or exclude Content Ads from displaying on certain sites throughout the Microsoft Content Ads Network. Enter up to 500 domain URLs for the sites you do not wish your ads to display on.
