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Boost Campaign Performance
Taking steps to track and optimize your campaigns will help attract more relevant clicks and qualified customers to your business. Microsoft Advertising adCenter offers unique tools and programs to help make campaign management and optimization more efficient. Drive better results with targeting, keyword optimization, conversion tracking, testing, contextual advertising, display advertising and more. To learn more about the features and options available through Microsoft adCenter, simply click the links below.

Optimizing Your Ads

There are several ways to help increase the number of impressions your ads receive and to attract potential customers more often. Learn about strategies to optimize your campaigns and achieve better results.
Optimizing Your Ads

Editorial Guidelines

The key to success in online advertising is creating ads that are relevant, clear, and accurate. You can help your ad content get accepted more quickly by complying with the following Editorial Guidelines.​
 Keyword Strategies

Campaign Management Tools

Microsoft adCenter campaign management tools can help you manage your campaigns with greater speed and efficiency. The easy-to-use Microsoft adCenter Desktop application allows you to quickly edit campaigns offline and then publish changes at your convenience.
 Campaign Management Tools

Content Advertising

Content Advertising matches content-targeted ads on relevant web pages so you get your ads in front of the right people at the right time—all on quality Microsoft-owned websites including MSN Money, MSN Entertainment and FOX Sports.
Content Advertising

Time-Saving Tips to Improve Your Campaigns

We understand that running a business takes time. That’s why, for the weeks you may not have time to spare, we’ve highlighted a few quick tips on how to review and improve your Microsoft adCenter campaigns. Learn more about managing your campaigns in about one hour a week.
Time-Saving Tips to Improve Your Campaigns

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