Bing Shopping - Getting Started

Welcome to Bing Shopping

With Bing^TM Shopping, you can drive traffic to your sites for free, potentially displaying your online products to more than 93.6 million¹ unique searchers making decisions with Bing.

Ready to get started? There are two ways to list your products with us:

1. Through Shopping.com: contact merchantsupport@shopping.com for details. We recommend this method for the following benefits:
   1. Higher visibility: Paid offers will be highlighted throughout Bing Shopping, including search result and product pages.
   2. Quality experience: Better data helps power a richer and more engaging experience for all of our users.
   3. Efficiency: You will be able to manage your feeds using Shopping.com’s industry-leading tools across Bing Shopping and the Shopping.com network.


2. Submitting a feed to us directly:
   1. Determine your eligibility to participate in the Bing Shopping Program:
      1. Your store must be domiciled in the United States.  A good test is if your company or U.S. subsidiary has a U.S. Employer Identification Number (EIN).
      2. You must conduct transactions in U.S. Dollars (USD).
      3. You must conduct legal transactions.
      4. You must not sell illegal or restricted products.
   
   
   2. Download the Bing Shopping program Merchant Integration Guide. Follow the instructions to create a Bing shopping account and successfully submit a data feed.

For additional guidance, please visit the Bing Shopping Merchant FAQ or consult with the community via the Bing Shopping Merchant Forum. To find out more about the Bing Shopping policies and guidelines, see the Terms-of-Use page.

Product Restrictions

The following products are prohibited from Bing Shopping and should not be included in your feed:

Body parts

You may not submit content that facilitates or promotes, whether directly or indirectly, the sale of body parts or human remains.

Drugs and paraphernalia

You may not submit content that facilitates the distribution, use, or cultivation of illegal substances, substances of questionable legality, or substances whose primary purpose seems to be recreational mind alteration. You may not submit content that facilitates the distribution of drug paraphernalia, which is defined as any legitimate equipment, product, or material that is modified for making, using, or concealing recreational drugs.

Non-certified online pharmacies

Online pharmacies (including pet pharmacies) that promote prescription drugs to customers must be accredited by the National Association Boards of Pharmacy (NABP) Verified Internet Pharmacy Practice Sites (VIPPS) program in order to submit Content.

Gaming/gambling

You may not submit content that facilitates or promotes gambling of any kind, including without limitation, any online casinos, sports books, bingo, or poker.

Illegal weapons

You may not submit content that facilitates or promotes, whether directly or indirectly, the sale of illegal knives or other illegal weapons.

Multiple Stores

You may not submit identical offers from multiple storefronts that you own.

**Adult content must be properly labeled in the category section of your feed.

¹ comScore Core Search (custom), September 2010