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The Microsoft Advertising adCenter Application Programming Interface (API) enables you to programmatically access Microsoft adCenter to manage your accounts, campaigns, ad groups, keywords, and ads.
Improve your return on investment by making campaign management easier, more efficient, and potentially less expensive. Microsoft adCenter API can help you:
- Create new campaigns, ad groups, keywords, and ads for large numbers of accounts.
- Retrieve Microsoft adCenter performance data for one or many accounts.
- Manage campaigns by revising budgets, targeting ad groups, updating bids, pausing ads, etc.
- Remove existing campaigns, ad groups, keywords, and ads.
adCenter API Version 6 has Sunset
adCenter API Version 6 sunset on September 30, 2011. Microsoft is no longer supporting Version 6 in the Sandbox or Production environments. If you are still running adCenter API Version 6, please upgrade now. API Version 7 is available in the Production and Sandbox environments and API Version 8 is now available in the Production environment.
Microsoft adCenter API is available to advertisers of all sizes and scopes, including small and medium businesses, to help you manage your campaigns more efficiently.
If you are interested in obtaining access to the Microsoft adCenter API Production and Sandbox environments please complete our form. |
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Upgrade Today: adCenter API Version 8 Now Available
Microsoft Advertising adCenter API Version 8 is now available in the Production environment. Here are some of the features in this latest version to help adCenter API users better manage their adCenter campaigns.
Here are some of the features now available:
- Global Targeting offers you greater targeting control. The LanguageAndRegion elements are divided into separate Language and PublisherCountries elements, allowing for more specific targeting.
- Notifications API can help you keep your account up-to-date and avoid potential campaign performance issues. Its service operations can retrieve adCenter notifications, such as a reminder that your credit card is about to expire, or an alert that a campaign budget has been depleted.
- New Budget Options provide simpler budget options in adCenter. There are two new daily budget options: Standard, which divides your budget evenly throughout the day; and Accelerated, which allows your budget to spend until depleted. The monthly budget option to Divide Across the Month is no longer be available in version 8.
- AdIntelligence is a new service in the adCenter API set that offers bid estimation, keyword research and keyword extraction from web site urls. You may opt to use the Ad Intelligence API to optimize keyword bids and boost ROI for your advertising business.
Check out the Microsoft adCenter Campaign Management API Release Notes for more details and plan to upgrade to this latest version to take advantage of the new features. |
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Stay informed of the latest API news and updated resources with our monthly webcast series. The topics include release and feature updates, best practices, and developments. This is a unique opportunity to interact with the API product team, as well as provide important feedback about current and future releases.
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