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Ad Optimization

You can quickly and easily improve your ads' performance, and increase your return on investment, with some adjustments based on editorial best practices for style, content, and relevance. When you make your ad more relevant—by fine-tuning the ad copy, choosing more relevant keywords, making a great landing page, or creating strong calls-to-action—your ad is more likely to perform better, potentially converting more of those searchers into your customers. For more information about quality advertising experiences, view this video: Quality Advertising Experiences


You can optimize ads by making adjustments to:
  • Keywords
  • Bids
  • Ad copy
  • Landing page

Each of these elements of a campaign can be adjusted to help improve your campaign results.

Improve Click-Through Rates

Fine-tuning your ad copy and improving the way you organize your campaigns and ad groups can help boost your ads’ performance.
 Improve Click-Through Rates

Increase Traffic Volume

The right keyword choices and match types, in concert with Microsoft Advertising adCenter’s robust targeting options, help improve your chances for more clicks and conversions.
 Increase Traffic Volume

Improve Relevance

A customized ad is more likely to appeal to potential customers because it is more relevant. By employing dynamic text, you can help improve your appeal to the right customers.
 Improve Relevance

Improve Cost-Per-Click

You have a chance to improve your cost-per-click over time by using the right keyword match types and excluding unrelated keywords.
 Improve Cost-Per-Click

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