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adCenter Help
Product Help - adCenter
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Use the content in this section to help you figure out how the software works, find the features you need, and learn how to get the most performance from your ads.
adCenter: The basics
About adCenter
What is adCenter?
How is adCenter organized?
What's new in adCenter?
Learning about adCenter
The Microsoft Advertising Accreditation Professional program
About transitioning from Yahoo!
About the Yahoo! and Microsoft Search Alliance
Yahoo! transition support for advertisers in India
Using adCenter Desktop to import
About adCenter Desktop
Sign up for an adCenter account
System requirements
Get your campaigns up and running with the QuickLaunch program
Make adCenter a trusted website
Getting started with adCenter
About language options in adCenter
Watch an adCenter video tutorial
Getting started: Create a campaign
About the Campaigns page
How to create a campaign
You've got a campaign, now what?
How to create or edit an ad group
How to create or edit ads
How to add or edit keywords
How to add or edit negative keywords
How to change the status, bid and other settings of your campaign, ad group, ads or keywords
Advanced campaign topics
Ads
About text ads
About WAP mobile ads
About the differences between search ads and content ads
About ad and keyword editorial review
About the Disapproved Ads and Keywords tool
About inactive ads and keywords
About finding your text ad in search results
How to use the Ad Preview Tool
Create your 1st ad campaign
Create more ads
Delete an ad
Check if your ad shows up on Bing
Keywords
About keywords
About duplicate keywords
About match types
About negative keywords
How to estimate keyword cost and ad position
Get your ad seen with keywords
Don’t show my ad for unrelated keywords
Bids, pricing and website placement
About bidding
About incremental bidding
About network and website placements
How to add a placement to an ad group
About the Bid Suggestions tool
How to update your bids with the Bid Suggestions tool
Change your bid price to boost your ad
Budgeting
About budgeting
How's your budget doing? (A quick way to check budget status)
About the Budget Suggestions tool
How to update your budget with the Budget Suggestions tool
Editorial guidelines
About ad and keyword editorial review
adCenter Editorial Guidelines
How to find the editorial status of an ad or keyword
About the Disapproved Ads and Keywords tool
Why was my ad or keyword disapproved?
How to appeal disapproved ads and keywords
About creating a high-quality ad experience
About low-quality and disallowed site types
About inactive ads and keywords
Importing and exporting
How to import campaigns into adCenter
How to create an import file
Import a campaign
Import text ads
Import negative keywords
Using adCenter Desktop to import
Export ads
Export campaigns from Google AdWords Editor
Monitoring campaigns
Searching for information
Use the Home page full-text search feature to find information in adCenter
Save search results to a favorites list
Reports
About reports
About search query reports
About report attributes and performance statistics
Run a report now
Creating and customizing reports
Create a new report
Create a report by copying an existing one
Create a negative keyword conflicts report
Check how your ad is doing
Conversion tracking and Campaign Analytics
About conversion tracking
About Campaign Analytics
Track conversions and other site activity using Campaign Analytics
Click quality
About click quality
About invalid clicks
Monitoring clicks - All clicks are not good clicks
adCenter click measurement: Description of methodology (DOM)
Optimizing campaigns
Improving campaign performance
About the quality score
About the keyword relevance score
About the landing page relevance score
About the landing page user experience score
How to view your quality scores
About improving campaign performance
About ad position
About improving ad relevance
About writing effective ads
Budget opportunities
About the Budget Suggestions tool
Update your budget with the Budget Suggestions tool
Targeting customers
About targeting
About targeting customers by local business location
About targeting customers by device
About incremental bidding
How to target customers
Dynamic text
About dynamic text
How to use dynamic text to insert keywords in ads
How to use dynamic text to send customers to a specific landing page
How to use dynamic text to change many ads simultaneously
How to use query strings to track customer information
Keyword research
About the keyword research tools
Accounts and billing
Billing
How you are billed for your account charges
Using a credit or debit card to pay your charges
Using PayPal to pay your charges
Add your card or PayPal info
Use a different card or PayPal account to pay your charges
Update or delete your payment info
Account status and financial status
View your billing info or print a billing statement
Request a billing statement
Add your payment info
Change your credit card
Account management
About adCenter accounts
Create an account
Change contact information
adCenter user names and passwords
Change your password
Cancel or delete an account
Account users
About user management in adCenter
Using your Windows Live ID to sign in to adCenter
Add a new user to your adCenter account
About user roles
Agency management
About creating an adCenter client-agency relationship
Invite an agency to manage your account
Accept an agency invitation
Manage access to client accounts
Promotion codes
About promotion codes
View promotion code history
Use a promotion code
About Bing Shopping
About language options in adCenter
Communications from adCenter
Alerts
Alert: No payment method for your account
Alert: Accounts are on Credit Hold
Alert: Ads or keywords are Disapproved
Alert: Campaign is on Budget pause
Alert: Credit or debit card is about to expire or has expired
Alert: You may be missing opportunities
Recent customer questions
Where can I find definitions of the reasons my ads or keywords were disapproved?
Where is my text ad?
How can I file an appeal to get my ads or keywords active?
What's new in adCenter?
How do I contact Support?
Help and Support
Learning about adCenter
Watch an adCenter video tutorial
Contact Support
Get help with adCenter Help
adCenter Terms and Conditions
Not yet an adCenter customer?
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All Support Center
Search Advertising
adCenter Downloads
adCenter Help
Vertical Insights
Training & Accreditation
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