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Big news: We've completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. For general information, please visit our blog. |
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Expand your reach with one ad buy through Microsoft Advertising adCenter. If you have an existing Yahoo! Search Marketing account, transition your ads into adCenter today -- you'll reach reach 158 million unique searchers using Bing and Yahoo! Search (including Microsoft and Yahoo! Core Search sites) in the U.S.1 And in Canada, you'll reach 12.7 million unique searchers using Bing and Yahoo! Search (including Microsoft and Yahoo! sites).2
- Have a Yahoo! Search Marketing account?
Sign in to your Yahoo! Search Marketing account and click on the adCenter tab to begin transitioning your campaigns into adCenter. From there,you may choose to create a new adCenter account, or indicate that you’d like to use your existing adCenter account. If you have a Yahoo! Account Manager, they will continue to help you through the transition plan you’ve established based on your business needs.
- Don’t have a Yahoo! Search Marketing account?
Prepare your campaigns for Yahoo! Search and Bing. Use Microsoft Advertising Intelligence to update your keyword list based on the actual queries that searchers are using on Bing, and tailor your bidding strategies by pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate, and cost per click.
If you currently advertise with Yahoo!, you are aware that some features in Yahoo! Search Marketing are different than features found in adCenter and other search advertising platforms. Brush up on your knowledge by learning how adCenter features are different.
The Bing Toolbox can help you improve your organic results on Bing and Yahoo!. The Bing Toolbox offer was just upgraded and now offers a simplified experience focused on three key areas: crawl, index, and traffic.
Whether you are currently advertising on Bing, Yahoo! Search, or both, this is a new and exciting opportunity for you. To help you prepare, please continue to work with your existing support contacts and visit the Microsoft Transition Center for the latest information. Remember, our primary goal is to provide you with a quality transition experience in 2010, while being mindful of the holiday season. If we conclude that it would improve the overall experience, we may choose to defer the paid transition to 2011.
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 Not yet an adCenter customer?
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Join the conversation in our adCenter Community forums, where thousands of small and medium business customers gather to share information.
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