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Big news: We've completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. For general information, please visit our blog. |
Last week, we announced that Bing now powers the organic search results for English-language Yahoo! Search in the U.S. and Canada. This week we are taking another exciting step by inviting Yahoo! Search Marketing advertisers to initiate their transition to Microsoft adCenter. We expect the paid search transition to be complete by the end of October, which will allow your adCenter ads to reach more than 164 million searchers in the U.S. and 13.3 million in Canada1 on Yahoo! Search, Bing, and our partners with one ad buy.
- Have a Yahoo! Search Marketing account?
Sign in to your Yahoo! Search Marketing account and click on the adCenter tab to begin transitioning your campaigns into adCenter. From there,you may choose to create a new adCenter account, or indicate that you’d like to use your existing adCenter account. If you have a Yahoo! Account Manager, they will continue to help you through the transition plan you’ve established based on your business needs.
- Don’t have a Yahoo! Search Marketing account?
Prepare your campaigns for Yahoo! Search and Bing. Use Microsoft Advertising Intelligence to update your keyword list based on the actual queries that searchers are using on Bing, and tailor your bidding strategies by pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate, and cost per click.
If you currently advertise with Yahoo!, you are aware that some features in Yahoo! Search Marketing are different than features found in adCenter and other search advertising platforms. Brush up on your knowledge by learning how adCenter features are different.
The Bing Toolbox can help you improve your organic results on Bing and Yahoo!. The Bing Toolbox offer was just upgraded and now offers a simplified experience focused on three key areas: crawl, index, and traffic.
Whether you are currently advertising on Bing, Yahoo! Search, or both, this is a new and exciting opportunity for you. To help you prepare, please continue to work with your existing support contacts and visit the Microsoft Transition Center for the latest information. Remember, our primary goal is to provide you with a quality transition experience in 2010, while being mindful of the holiday season. If we conclude that it would improve the overall experience, we may choose to defer the paid transition to 2011.
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