Microsoft Transition Center

The transition of Yahoo! Search ad serving to Microsoft Advertising adCenter is now complete in the United States and Canada. Your Microsoft adCenter ads can now reach 158 million unique searchers using Bing and Yahoo! Search (including Microsoft and Yahoo! Core Search sites), providing a sizable volume of 5.6 billion monthly searches.¹

Your ads are now reaching customers on Yahoo! Search and Bing. As more and more Yahoo! advertisers join the auction, it’s important to actively monitor your campaign performance. Take an active role in monitoring and modifying your campaigns to achieve optimal performance results on Yahoo! Search and Bing.

Make sure to continue to use the Transition Center for all your transition needs.  Also visit the Support Center for Microsoft adCenter help and search advertising support.

1. comScore Core Search (custom), February 2012.

Yahoo! and Microsoft® are excited to bring you the Yahoo! and Microsoft Search Alliance in the United States and Canada. This alliance can help give your business a time-saving and cost-efficient way to connect with a larger combined audience of potential customers through a single advertising platform, Microsoft adCenter.

How the Yahoo! and Microsoft Search Alliance can benefit you

• Reach more potential customers: Search ad inventory from both the Yahoo! and Microsoft networks will be joined in a new marketplace with a combined audience of 158 million unique searchers using Bing and Yahoo! Search (including Microsoft and Yahoo! Core Search sites).¹
• Save valuable time and effort: You’ll use a single platform—Microsoft adCenter—to manage your campaigns faster and more easily. With just one buy, your search ads will reach users on Yahoo! Search, Bing, and other premium partner sites and networks, such as The Wall Street Journal Digital Network, msnbc.com, FoxSports.com, and Buy.com.

What to do next

All users’ campaigns will transition to Microsoft adCenter. When it comes to moving your campaigns to Microsoft adCenter, we’ll provide a customized transition tool that’s right for your advertising needs and it will help move your campaigns into Microsoft adCenter. Premium search customers will work with their account teams to transition campaign data and help manage online marketing efforts moving forward.

What’s ahead
We will begin with the organic search transition. Organic results are those that appear in the main body of a search results page on Yahoo! Search or Bing. After the transition, all search traffic on Yahoo! and Microsoft sites and partner sites will be powered by Bing search technology.  

We also hope to make significant progress transitioning paid search results in 2010 prior to the crucial holiday season, but we may wait until 2011 if we determine that the transition will be more effective after the holiday season. It may take approximately 24 months to fully transition to Microsoft’s search platforms.

How to learn more
You’re in the right place! Here in the Microsoft Transition Center, you’ll find guidance on transitioning your campaigns, as well as information about editorial guidelines, Microsoft adCenter features, and timelines. You can start with the frequently asked questions.

1 comScore Core Search (custom), February 2012.