Agency Resources

Microsoft Advertising adCenter provides a time-saving and cost-effective way to connect with a large audience of potential customers. We’ve made it easy for agencies to set up and manage multiple accounts in adCenter, and when your client’s campaign budget is more than $5,000 per month, we’ll also help you optimize that ad campaign for maximum results.

 

Take advantage of the tools, resources, and programs provided below to efficiently improve campaign performance while you focus on other aspects of your business.

Quick references

placed next to relevant stories target the audience you want.

Content ads  placed next to relevant stories target the audience you want.
Performance display  advertising provides results.
Why the Search Alliance is paying off for Paid Search.

Pitch decks for presentations
Content advertising enhances search campaigns, recall, and purchase intent.
Display advertising on MSN taps you into a large, niche audience.
Xbox, Video, and Mobile offer alternative display options.
Display ads on partner properties such as FOX Sports and MSNBC.com.
Windows Live display ads target customers through Hotmail and Messenger.
Microsoft Media Network is a Top-5 network where you can target campaigns.
Search advertising on Bing is a digital advertising cornerstone.

 

Bing case studies
Music Destock - Bing campaign delivers a more qualified audience.
Gourmet food retailer  - Doubling click-throughs and conversions.
CPC Logic  - Driving 7-8 percent higher conversion rate.
Read more Microsoft Advertising Success Stories.

Support from advertising specialists and fellow entrepreneurs

• Microsoft Advertising Intelligence (step-by-step tutorials)
  • Everything you need to know about keywords.
• adCenter Desktop
  • Download adCenter Desktop to manage your campaigns.
• adCenter QuickLaunch
  • Search experts help set up and manage your campaign.
• Microsoft Advertising Community blog posts, forums, and tips
  • See what experts and entrepreneurs are saying to stay ahead of the curve.

Increase your industry visibility and recognition, and maximize ROI for you and your clients, when you become an Accredited Professional. As a member, you can:

• Put the Accredited Professional badge on your site.
• Get listed in the members' directory.
• Start your free adCenter training today.