Microsoft Content Ads give search advertisers a way to easily extend their reach to potential customers who are browsing websites. Content Ads are text ads displayed next to relevant, high-quality content on Microsoft and Yahoo! websites, and across our network of partner sites including those for Fox Sports, Wall Street Journal, and Advance Internet. Microsoft Advertising adCenter analyzes the content of a website and matches relevant, keyword-targeted ads to display on the page. For example, if a user looks at a website about kayaking in the Pacific Northwest, adCenter could show advertisements for kayaking trips or supplies. The result: relevant ads displayed to the right users.
Here are just a few of the benefits you can look forward to with Content Ads:
- Efficiency – Extend your search campaigns across the combined content network. Plus, you can use advanced targeting and exclusion tools to customize your ad placements.
- Performance – Your ads are primarily distributed across premium publisher’s sites, including properties like MSN and Yahoo! and quality partners.
- Transparency – Get unique visibility into site-level performance and audience connection with advanced tools like Microsoft Advertising Intelligence, and detailed reports that can help you to quickly optimize your Content Ad campaigns based on actual performance data, and drive increased ROI.
Distribute As You Choose
When you submit ads through adCenter, Microsoft distributes them on the Microsoft Content Network, which includes Microsoft-owned, Yahoo-owned, and high quality partner sites, including Advance Internet sites, MTV, Wall Street Journal, Rodale, Fox Sports, and more. . Within adCenter, you can select whether to have your ads distributed on search pages, on content pages, or on both. It’s easy to set up content distribution for entire campaigns or individual ad groups. For step-by-step instruction, visit our Help topic, Run ads on content-based web pages.
