Microsoft Advertising Intelligence

Microsoft Advertising Intelligence is a powerful keyword research tool that allows you to build and expand on your keyword list in a familiar excel interface. This enables you to easily gauge the performance of relevant keywords on the Yahoo Search! and Bing networks. Apply these insights to improve your keyword selection and campaign performance.

The Microsoft Advertising Intelligence tool lets you:

• Quickly and easily build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and Yahoo! network data, including: relevance, volume, cost history, demographic and geographic.
• Leverage actual historic and forecasted monthly query to optimize your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t.
• Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click.
• Leverage a growing collection of pre-designed Keyword Research Templates that take you straight to the data story you want to see.

Download Microsoft Advertising Intelligence today to create more effective paid search and content campaigns. Make sure to check out our helpful tutorial to get you started. 

Ready to get started?

• Make sure you have Microsoft Office Excel 2007 or 2010 installed and closed.
• If you don’t have Microsoft Office Excel 2010, visit Office Online for a free 60-day trial version.
• Uninstall any previous version of MAI.

 

Transfer times may vary depending on your connection type. This software will periodically check for updates. When it does, it will send some information to Microsoft about your computer, such as your Internet Protocol address. If an update or new version of the software is found, it will automatically download and install. By installing this software, you consent to the transmission of your computer information and the automatic download and installation of updates and new versions.

Microsoft Advertising Intelligence Support and Feedback
Visit the Microsoft Advertising Intelligence Community forum to find out what people are saying about Advertising Intelligence. Also, pick up tips, troubleshoot, share your feedback and connect with other users and members of the Microsoft adCenter team.

Learn more about Microsoft Advertising Intelligence
Advertising Intelligence Feature Guide - April 2012 (PDF, 329 KB)
Advertising Intelligence Frequently Asked Questions Guide - April 2012 (PDF, 356 KB)
Advertising Intelligence Installation Guide (PDF, 444 KB)
Advertising Intelligence Installation Guide - Singapore (PDF, 432 KB)