- 54.6%
are male
- 45.4%
are female
- 22.4%
are 18-24
- 23.7%
are 25-34
- 18.5%
are 35-44
- 16.6%
are 45-54
- 18.8%
are 55+
- 45.6%
are married
- 12.2%
are living with domestic partner
- 45.2%
have children present in the household
- 27.7%
have graduated college with a degree
- 48.9%
have a household income of $75,000 or more
- 34.4%
have a household income of $100,000 or more
- 84.9%
have purchased online in the past 6 months
- 89.6%
have shopped online in the past 6 months
- 13.6%
have researched a new vehicle online in past 6 months
- 18%
have researched auto insurance online in past 6 months
- 15.6%
have purchased men's clothing online in past 6 months
- 14.7%
have purchased women's clothing online in past 6 months
| ReachUnique Users: 44,258,000 |
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