Make Brand Connections When Human Connections Are Made.

On Skype, human beings are being human again. They lean in, open up and connect.  Advertisers like you sponsor human emotion through Skype services used by millions of consumers throughout the day:

Skype services enable consumers to connect with their friends, family, and colleagues for frequent, long, and engaging conversations.

• Half of Skype sessions last more than 30 minutes¹
• Over half of the Skype audience uses these services twice a week or more²
• Users feel Skype is a more personal experience than Facebook or Twitter¹

These consumer conversations bring opportunities for your campaigns to make a valuable impression with a large and mobile Skype audience that is growing twice as fast as the world’s population³. Skype helps you tell your brand story at scale, across PCs, TVs, and mobile devices through rich, engaging ad experiences. And, the addition of Skype on Windows 8 gives you a great new people-centric platform to tell your brand story.
 

 
Take a closer look at the affluent, educated and social Skype audience, and check out these great Skype case studies to see how we’ve helped advertisers make brand connections when human connections are made.

1. Skype user research conducted by Ipsos MediaCT on behalf of Microsoft, July 2012
2. comScore Marketing Solutions Brand Survey, June-July 2012
3. Skype internal data, April 2012