Search engine marketing professionals, including:
- Media planners and buyers
- Direct marketers
- Interactive agency professionals
- Web business owners
Search advertising is an essential element of any successful online advertising campaign.
Live Search, powered by Microsoft adCenter, is an effective and immediate way to reach out to 96 million online MSN users—81 percent of whom make online purchases.
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By attending SES New York, you’ll get access to the latest information you need to help you grow your business through search engine marketing. Workshop sessions include top search marketing experts teaching effective strategies for search engine marketing. The four-day conference also gives you the opportunity to network with fellow online marketers and industry insiders.
Each day of SES New York provides a full agenda of “deep dive” sessions into the hottest issues surrounding search engine marketing. A few highlights include:
- Search Term Research & Targeting: Successful search marketing depends on knowing which search terms to target. This session covers various ways to approach search term research that will boost the effectiveness of your search engine marketing efforts.
- Getting Traffic from Contextual Ads: This session offers tips and advice for those considering moving search ads into a contextual environment.
- Meet The Crawlers: In this session, representatives from major crawler-based search engines offer tips and advice for submitting and feeding content. A Q&A session will cover issues related to Web ranking and indexing.
Danny Sullivan chairs SES New York. Mr. Sullivan is the founder of SearchEngineWatch.com, widely recognized as a leading source of information on search marketing.
Christine Churchill is the President of KeyRelevance and a recognized expert in the field of Search Engine Marketing.
Anton Konikoff is the CEO of Acronym Media, a New York-based full service Search Marketing agency.
Don Steele is the Director of Enterprise Marketing for Comedy Central.
Chris Bowler oversees search engine marketing activities for Agency.com and online media strategies for Chicago clients.
Evening Forum with Danny Sullivan—an informal and popular "after hours" discussion.
Live Search, powered by Microsoft adCenter, delivers substantial conversions and referrals in retail, consumer electronics, and travel. A recent study performed by Complete, Inc. shows that Live Search converts searchers into customers at a higher rate than Yahoo! and Google.2
Signing up for your Live Search ad campaign is easy—simply provide your contact details and pay a one-time, $5 fee to create your Microsoft adCenter account.
