Web

Get More Clicks, More Traffic with Bing

Use adCenter to get your existing ads onto a variety of search offerings, including keyword search and content advertising. Qualified advertisers may also leverage their ads for beta programs such as Bing cashback and Mobile Search AdsBeta.
Sign Up for adCenter
Bing Opportunities
Bing

Keyword Search Advertising on Bing

Accessed by over 43 million unique users, the Bing search engine provides consumers with a user-friendly interface that makes it easy for them to locate advertising placements that are relevant to their keyword searches. When your ad comes up in a keyword search, consumers can click on it, visit your site, and find what they’re looking for. Getting started is easy: It costs only $5 USD to sign up. After that, you only pay when someone clicks your ad.
Microsoft Bing for Mobile Advertising

Beta Program: Mobile Search AdsBeta

Microsoft adCenter is conducting an invitation-only Mobile Search AdsBeta in the U.S. These text-based ads display on http://m.bing.com and allow searchers to click on the ad’s landing page, or click-to-call the business directly from their mobile device. Fill out this form to express your interest.
Bing cashback

Beta Program: Bing cashback

Bing cashback is a program that combines Bing with a comparison-shopping engine to bring consumers great deals. The program then rewards customers with a cash back rebate for their online purchase. With this Bing offering, advertisers can sell their online advertisements on a cost-per-acquisition (CPA) basis.
Test the Latest Tools and Technologies from Microsoft adCenter
Get the first look at cutting-edge Microsoft adCenter services under development by participating in focus groups, feedback sessions or by testing the actual beta and pilot versions.

To be considered for this program, please complete our interest form and select the checkbox for the programs you are interested in testing.

Content Advertising Opportunities

What are content ads?

Content ads are text ads that are displayed next to pages containing content that is relevant to what is being advertised. There are many options to target communities of people with content advertising on Microsoft and participating partner web sites.
 
Learn more about the web sites your ads can appear on.

Microsoft Content Advertising with FOX Sports, CNBC, and more


How does this work?

  • Use adCenter to get your ads placed on our rich network of sites.
  • Like search, content advertising uses the cost-per-click model. This means you pay only when users click your ads.
  • Your ads then appear on sites that have content relevant to the keywords you have specified.

 

Learn more about content advertising in the Learning Center

  • Overview
  • Getting Started
  • Tips for Success
  • Case Studies

  • Improve your ROI by adding content advertising to your ad campaign.

    Sign Up for adCenter