Get More Traffic

Get More Clicks, More Traffic with Bing

With Microsoft adCenter you can get your existing ads onto a variety of search offerings, including keyword search and content advertising.

Keyword Search Advertising on Bing

The Bing decision engine provides consumers with a user-friendly interface that makes it easy to locate advertising placements relevant to their keyword searches. When your ad comes up in a keyword search, consumers can click on it, visit your site and find what they’re looking for.
 Bing

Mobile Search Ads

Now it's easier than ever for on-the-go consumers to stay informed and connected. Mobile Search Ads are short, text-based ads delivered by Microsoft adCenter that allow searchers to click on the ad’s landing page or click to call the business directly from their mobile device.
 Mobile Search Ads

Bing cashback

Bing cashback is a new program that combines the power of Bing with a comparison-shopping engine to bring consumers great deals. The program rewards consumers with a cash rebate on their online purchases, and gives advertisers the opportunity to sell on a cost-per-acquisition basis.
 Bing cashback

Content Advertising Opportunities


What are content ads?

Content ads are text ads that are displayed next to pages containing content that is relevant to what is being advertised. With content ads, your message appears on a select network of sites—including MSN web pages, the Wall Street Journal, FOX Sports and more.
Microsoft Network of Sites

How does this work?

  • Use adCenter to get your ad placed on our select network of sites.
  • Like search, content advertising uses the cost-per-click model, meaning you pay only when users click on your ad.
  • Your ad then appears on sites that have content relevant to the keywords you have specified.

Learn more content advertising in the Learning Center.

Improve your ROI by adding content advertising to your ad campaign.

Get started with adCenter

More Resources

Join the conversation, Microsoft Advertising community