Read a set of informative case studies to find out how advertising on the Microsoft network with Microsoft Content Ads is helping advertisers optimize their ad campaigns through:
- Selection of relevant keywords
- Higher ad positioning
- Variations in ad creative
- Addition of contextual distribution
Global ForexTrading (GFT)*, a leading online currency dealer, needed to increase its click-through rate and brand exposure. After choosing Live Search and beginning a collaboration with Microsoft adCenter, GFT was able to realize a 300 percent increase in conversions, and a 250 percent increase in impressions. The company also expanded into the Canadian and U.K. markets.
HouseValues*, a key player in the online real estate industry, was looking to generate more leads, increase its customer base through contextual advertising and enhance brand awareness. With the adoption of content ads and the ability to advertise on the Microsoft network, HouseValues has expanded its online advertising reach, generating more leads, deepening its customer base and enhancing brand recognition.
Pereira Networks Solutions*, the marketing arm of software publishers of anti-spyware, privacy control and registry cleaning software, sought to create highly granular ad groups that match the searcher’s specific interest. Advertising on adCenter’s content network proved highly successful in driving conversions at a low cost. The company is also actively marketing in Canada and the United Kingdom.
