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Introducing Keyword Services Platform (KSP) V2.0 Beta, a new set of tools featuring keyword categorization, keyword suggestion, keyword extraction, keyword forecasting, and keyword monetization. Apply now to be considered for the KSP V2.0Beta.
Keyword Services Platform V2.0 Beta includes the following tools:
adCenter Add-in: The (Beta) adCenter Add-in allows users to rapidly build out or expand keyword lists and plan keyword strategy based on a range of attributes such as relevance, historical traffic with absolute numbers, historical cost, volume, geography, and demographics. A current version of adCenter Add-in is available here; to use the newest versions, apply for the beta now.
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Keyword Explorer: Keyword Explorer provides 1,000 keywords with the highest impression for each vertical in the Browsing Taxonomy. Monetization information including clicks, click-through rate, and cost-per-click are listed for each keyword, in both table and graphical views.
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Keyword Dashboard: The Dashboard helps advertisers discover new keywords, compare performance metrics, forecast traffic trends, and do web site and vertical analysis. This tool makes it easy to build a keyword list and export it to Microsoft Excel for use in an ad campaign on Microsoft adCenter.
Make sure to select the Excel Based Tools checkbox when specifying the area you are interested in testing. Click here to take part in the Keyword Services Platform beta.
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